Held in Dubai between 28 – 31 October 2024, Beautyworld Middle East attracted attention as the largest beauty and health products exhibition in the Middle East. Held annually since 1996, the fair presented the latest trends and innovations in beauty, cosmetics, health and lifestyle for the 26th time this year. Taking place at the Dubai World Trade Center, this giant organization is the meeting point not only for the Middle East but also for the beauty and health sectors worldwide. Brands participating in the fair seized opportunities to gain a broader foothold in the global market and establish new collaborations. La Fann’s Fair Preparation Process As La Fann family, we had a very exciting and enjoyable preparation process to participate in Beautyworld Middle East. We decided to participate in the fair by aiming to take part in the beauty and cosmetics field. Before the fair, we attended a meeting with many global brands that want to expand in the Middle East market and want to step into the region. During this process, we also met with our Saudi Arabia distributor to discuss our new agreements and collaborations. We also carefully prepared our products, new collections and visuals to be exhibited at the fair. After our preparations, we traveled to Dubai with great excitement to participate in the fair.
New Connections and Collaborations During the Fair During the four days we spent at the fair, we had the opportunity to meet with many global companies, not only to introduce our products but also to discover the innovative products offered by other brands. We had detailed discussions with companies based in Italy and China about bottle production, and with companies based in Spain about essences and fragrances. As a result of these meetings, we saw a great interest in La Fann products. Especially SPA salons and dealers liked the quality of La Fann products and took the first steps to make special collaborations with our brand. Many companies contacted us not only to use La Fann products, but also to do private label work. This shows that our brand’s influence in the sector is increasing and reaching a wider audience.
What’s Left After the Fair: New Beginnings and Social Responsibility Beautyworld Middle East fair not only created business opportunities but also emphasized La Fann’s social responsibility approach once again. Each product we promote at the fair will also increase our donations to the Turkish Education Foundation and enable us to support girls’ education even more. By donating a portion of the proceeds of each product sold to this foundation, La Fann emphasizes the importance of education and acts with a sense of social responsibility. As a result… Beautyworld Middle East Dubai was a very productive organization for La Fann. Both new collaborations and the intense interest shown in our products have been an important step in strengthening our brand’s global position. The new connections and business opportunities we gained at the fair gave our brand a great momentum. La Fann will continue to make a name for itself worldwide not only with its quality products but also with its social responsibility projects.
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