Logo Story

It was a great privilege for me to be a part of the birthing of a brand and the design process of their logo and bottles. I believe that all arts are related and always support each other, so painting was my primary education, which allowed me to be more free during this whole design process. We decided to express the name La Fann with the symbol of a ‘butterfly’ by combining it with a true story. The butterfly always fascinates us with its extraordinary transformation in its short-lived life and its extraordinary, graceful beauty in its mature state. While designing the logo, I designed the butterfly’s wide colour palette as gold, aiming to be more in harmony with the brand. I chose to emphasize the endless loop with the circle symbol that I frequently use in my paintings. Because the circle, with no beginning and no end, tells us about infinity; just like La Fann.

The dynamic wing form and the eye on it; by integrating with La Fann, became ready to make happy touches to our lives. I think that La Fann, who always crosses the borders and opens its wings to newness, reflects the beauties to us, just like a butterfly. The perfume bottles resemble a butterfly’s cocoon, a harbinger of a miracle inside. I wanted the perfume, which matures with its solid cylinder form and optical reflections on it, to reflect that it is ready for freedom. Just like a butterfly coming out of a cocoon; When the perfume comes out of the bottle, it will make us feel different emotions. I combined my studies with this feeling and thought.

I hope I was able to reflect to you how La Fann made me feel.

Gülcan Karadağ

She graduated from Istanbul State Academy of Fine Arts, Painting Department (Mimar Sinan University) in 1982. She opened more than 30 personal exhibitions within the country and abroad and participated in many group exhibitions.

In her work she interprets symbols and reflections from the history of thought with her own contemporary technique.

The artworks of the artist are in collections in Turkey and in many different countries.

She continues to work in her workshop in Istanbul.